Wealth Compass
Dear Reader,
Very often I sit across from someone who earns well, invests something, thinks about money constantly. And yet cannot quite explain what all of it is actually for.
This issue starts with that question. Not from your portfolio. Not from the market. From your life.
A quiet Sunday with no financial anxiety. A child whose education is secured. A retirement that arrives on your terms, not your employer’s. The freedom to say no to work you do not want. The ability to handle whatever comes next without panic.
Most people, when asked honestly, want some version of these things. Not crypto. Not a 40% return in six months. Not a PMS portfolio. Not the F&O trade that will finally change everything.
And yet the financial choices being made every day, driven by social media, by FOMO, by the relentless noise of too many options, are pointed almost entirely in the wrong direction.
This issue is an honest attempt to ask the question that gets lost in all the noise. What are we actually looking for in our lives? And are our financial decisions taking us there, or away from it?
What Are We Actually Looking For in Our Lives?
The Menu Has Never Been Longer. Or More Confusing.
In 2026, the financial choices available to a salaried Indian professional are extraordinary in their range. Fixed deposits. Mutual funds. Direct stocks. F&O trading. Crypto. PMS. AIFs. Private equity through platforms. AI-themed mutual funds. International funds. Gold ETFs. REITs. InvITs. Bonds. And behind all of it, a lending industry offering personal loans, BNPL, gold loans, and digital credit in under two minutes. To fund both the investing and the lifestyle upgrade simultaneously.
More options should mean more opportunity. In practice, it often means more confusion, more distraction, and more decisions made for the wrong reasons at the wrong time.
None of these products is inherently wrong. Each exists for a legitimate purpose in the right context, for the right investor, at the right time. The problem is not the products. The problem is that most people are choosing from this menu without any clarity about what they are actually hungry for.
And the noise. The YouTube channels, the WhatsApp tips, the social media portfolios, the influencer seminars. None of it is helping people find clarity. It is selling them more menu items. The question of what you are trying to build rarely comes up at all.
What Social Media Has Done to Financial Ambition.
There is a screenshot going around on WhatsApp. A trading account showing Rs 7.5 lakh in profit from a single options trade on a Thursday morning. You want to know which strategy was used.
The screenshot may be real. What it does not show is the twelve losing trades before it. The account balance before those trades. The borrowed capital used. The stress of watching a position move against you. The three sleepless nights. The screenshot is the highlight reel. The rest is invisible.
Social media has done something very specific to financial ambition. It has made the extraordinary feel ordinary and the ordinary feel insufficient. The 12% annual return from a diversified equity SIP looks embarrassing next to the trader who made 47% in a week. The quiet discipline of a goal-based portfolio feels dull next to the crypto millionaire at 29. The neighbour’s second flat. The colleague’s PMS. The influencer’s dollar-denominated portfolio.
Comparison is not new. Social comparison has always existed. What is new is the scale, the speed, and the relentlessness of it. In 2026, financial comparison is happening in real time, across every platform, at every hour of the day. And it is reshaping what people think they want, often without them realising it is happening.
The result is a generation of people chasing returns they saw on a screen, using strategies they do not fully understand, with money they may not be able to afford to lose. Not because they are greedy. Because they are human, and the system is designed to make this feel necessary.
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The Monetary Reality. What the Data Actually Shows.
Behind the screenshots and the seminars and the social media success stories is a set of numbers that tells a very different story.
F&O Trading.
SEBI’s study shows that 91% of retail F&O traders lost money in FY25, with net losses of Rs 1,05,603 crore, a 41% increase over the previous year. More than 1 crore individual traders lost an average of Rs 2 lakh each over three years. And over 75% of loss-making traders came back and traded again the following year. The hope of the one winning trade keeps people in a game that the data shows is heavily stacked against the retail participant.
Portfolio Management Services.
SEBI mandates a minimum investment of Rs 50 lakh for any PMS product. On top of that, a management fee of 1 to 2.5% per year is charged regardless of whether the portfolio makes money. Plus a performance fee of 10 to 20% of any returns above the hurdle rate. PMS has a legitimate place for the right investor with the right corpus, the right time horizon, and the right understanding of what it is. The problem is that for many investors, the appeal is the exclusivity, not the strategy.
Borrowing to Invest and Borrow to Live.
India’s household debt has climbed to 45.5% of GDP as of September 2025, the highest level in recent years. Of that, 58.4% is non-housing retail loans. Not home loans. Not productive assets. Consumption. Between April 2025 and March 2026, fintech companies disbursed 13.2 crore loans worth Rs 2.15 lakh crore. Nearly 90% of these were below Rs 1 lakh. Many of them were taken to fund expenses the salary could not cover, or to fund investments that the income could not support.
None of this data suggests that F&O is always wrong, that PMS is always a bad choice, or that borrowing is inherently harmful. What it suggests is that many people are using these products without the clarity, capital, or risk capacity that the products actually require.
The Cost Nobody Puts on the Statement.
There is a cost to all of this that never appears on any investment statement. It is the psychological cost. And it is significant.
The anxiety of watching an F&O position move against you at 9.20 in the morning while you are supposed to be in a meeting. The guilt of the BNPL instalment going out on the 5th for something you no longer want. The confusion of having twelve different financial products you do not fully understand. The exhaustion of constantly feeling behind because someone on Instagram appears to be further ahead.
Financial complexity has a cognitive load. Every product you do not understand is a background worry. Every loan repayment is a commitment that reduces your freedom. Every comparison you make reduces your satisfaction with what you already have, regardless of whether what you have is genuinely good.
The question is not just what these choices cost in money. It is what they cost in peace. In clarity. In the simple ability to feel that what you have is enough, and that what you are building is actually moving toward something that matters to you.
The Question That Resets Everything.
Step back from the products for a moment. Step back from the returns, the fees, the strategies, and the comparisons. And ask a simpler question.
What would financial success actually feel like in your life?
Not for someone else. Not in abstract percentage terms. For you, specifically, in your actual life.
These are not small ambitions. They are the actual ambitions. And every single one of them is achievable through patient, consistent, goal-based investing using straightforward instruments that have worked for decades. None of them require F&O. None of them require borrowed capital invested in volatile assets. None of them require you to check your portfolio at 9.20 every morning.
The extraordinary thing is that the simplest approach, the one that most people dismiss as boring, is usually the one most aligned with what people actually want from their lives.
What Enough Looks Like.
Enough is not a fixed number. It is a relationship between what you need and what you have. Between what your life actually requires and what your finances can reliably deliver.
Enough means your essential goals are funded and progressing. Your emergency fund exists. Your insurance is adequate. Your family’s future does not depend entirely on your continued employment. You are not borrowing for consumption. And you have a structure for what happens when the market falls, the income changes, or life surprises you.
Enough is not exciting. It does not make a good screenshot. It will never trend on financial Twitter. But it produces something that no screenshot ever has. Genuine peace of mind about money. And that, for most people who are honest about what they want, is what they were looking for all along.
The noise will not stop. The products will keep multiplying. The social media comparisons will keep arriving. But when you know what you are actually looking for, and when you can see that your current approach is taking you there, the noise becomes exactly that. Just noise.
Three Things to Do This Week.
Write down what financial success looks like for you. Not a number. A life.
The kind of morning you want to wake up to. The things you want to stop worrying about. The security you want your family to feel. Keep it somewhere visible. Every financial decision you make should be tested against it.
Audit every financial product you currently hold or are considering. Ask one question against each: does this take me toward the life I described, or away from it?
Not whether it might make money in the abstract. Whether it serves your specific goals, your specific time horizon, your specific risk capacity. If you cannot answer yes clearly, that is important information.
Unfollow one financial influencer whose content makes you feel behind rather than informed.
There is a difference between content that teaches you something and content that makes you feel inadequate. The second kind is not financial education. It is financial anxiety dressed up as aspiration. Unfollow it.
The Richest Person in the Room Is Often Not the Happiest. The Evidence Is 85 Years Old.
Harvard University has been tracking the same people and their families since 1938. Over 2,000 individuals. Three generations. 85 years. The longest study of adult life ever conducted. The finding, summarised by the study’s director Dr. Robert Waldinger in a TED Talk viewed over 20 million times: good relationships keep us happier and healthier. Not wealth. Not career achievement. Not the size of the portfolio.
The action this week. The next time a financial decision feels urgent, ask one question first. Will this bring me more time and presence with the people who matter, or less?
The Investor Who Kept It Simple. And Won.
There is a well-documented pattern in behavioural finance. The more options an investor has, the more decisions they make. The more decisions they make, the more errors they make. And the more errors they make, the worse their actual returns, regardless of how good the underlying investments were.
The action this week. Look at your portfolio and count how many changes you made in the last twelve months. For each one, ask honestly: was that driven by a change in your goals, or a change in your emotions?
What Our Parents Got Right About Money That the Internet Is Trying to Make Us Forget.
The generation that built middle-class India did it with a handful of instruments. PPF. LIC. A fixed deposit. Some gold set aside for the children. No F&O. No crypto. No borrowed capital chasing returns.
The action this week. Ask an elder in your family who built something quietly over decades how they thought about money. Not what they invested in. How they thought about it. The answer will be more useful than most financial content you will consume this week.
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Col. Rakesh Goyal (Retd.)
Certified Financial Planner · LetsInvestWisely · Gurgaon
MFD · ARN 148124
A3-103, Plaza at 106, Sector 106
Gurugram 122017, Haryana, India
For educational purposes only. Not an investment advice of any kind.
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